Impact of Apple Anti-Tracking Feature

Impact of Apple Anti-Tracking Feature

Apple’s iOS 14.5 software update is proving to be disastrous for both online and social media ad tracking. Apple’s new anti-tracking feature allows users the option to be tracked, or not to be tracked, while using apps. Research studies are showing that the vast majority of users are opting out.

According to Flurry Analytics, only 11% of users worldwide and only 4% of users in the US are opting into app tracking based off a sample size of 5.3 million users. Opting out of app tracking eliminates the ability of companies like Facebook and Google to track your website and shopping activity, therefore eliminating recommended advertising.

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